The collaboration between sales and marketing is a subject that doesn’t seem to get old. Regardless that no one hasn’t missed this subject during past years, there are still companies where sales ...
In the world of marketing automation you can hear many different terms originally coming from English language. Triggers, drips and CTA’s make the marketing automation talk sound more or less like ...
Customers buying process has changed along digitalisation, that is clear. This has forced the selling process to change too. In this blog text we cover the biggest challenges that us sales people enc ...
Even though Cold Calling has become more difficult day by day, many companies still do it systematically to improve their acquisition of new customers. To sell your service you need a meeting and to ...
The amount of content online has grown with huge speed during last few years. The guestion is: Does business blogging acctually get results anymore in B2B marketing? Do the companies’ blogposts dro ...
Many companys who are thinking of getting started with marketing automation, are wondering what kind of results you can actually achieve with it. Here is an example from one of our customers results ...
You have quite possibly ran into the subject marketing automation, in different sources. It has made it’s way on to many ”2018 marketing trends”- lists. There is a lot of talk about this subjec ...
Where to get quality leads? Where do they come from? And how to know that it really is a quality lead?
Especially on B2B markets, the most important thing marketing does is to develop quality leads ...
The most important goal of marketing is to generate leads for sales.
The most ipostant goal of sales is to close deals with leads.
Sounds easy? Still these both are something SMes struggle with con ...
Terms like triggers, CTAs or drip fly through the air when we talk about marketing automation. This weird terms make marketing automation sound like more rocket science than just simple technology wh ...
WHAT IS MARKETING AUTOMATION?
This text is a quick guide to the world of marketing automation. What do we actually mean by marketing automation and what does it include? In Finland marketing automat ...
It's time to start holding hands between sales and marketing. It is time to say "yes". In any relationship, like in a relationship between sales and marketing, it is important to support and understa ...
It is very close to our heart, that in Finland we don’t do as good marketing as possible. Only minority of Finnish companies use marketing automation tools and only under 10% of SMes use marketing ...
“Where can I find better leads?” Unknown Salesman.
Did you know that there are plenty of quality leads just behind the corner? Leads which are looking for the solution you are offering. Leads wh ...