Vine Blog: Liidituotanto

Marketing automation terminology

In the world of marketing automation you can hear many different terms originally coming from English language. Triggers, drips and CTA’s make the marketing automation talk sound more or less like ...
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Top 10 challenges in sales today

Customers buying process has changed along digitalisation, that is clear. This has forced the selling process to change too. In this blog text we cover the biggest challenges that us sales people enc ...
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Great results in only 3 months

Many companys who are thinking of getting started with marketing automation, are wondering what kind of results you can actually achieve with it. Here is an example from one of our customers results ...
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Recipe of a quality lead

Where to get quality leads? Where do they come from? And how to know that it really is a quality lead? Especially on B2B markets, the most important thing marketing does is to develop quality leads ...
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Recipe of quality leads

The most important goal of marketing is to generate leads for sales. The most ipostant goal of sales is to close deals with leads. Sounds easy? Still these both are something SMes struggle with con ...
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Marketing automation without mysticism

Terms like triggers, CTAs or drip fly through the air when we talk about marketing automation. This weird terms make marketing automation sound like more rocket science than just simple technology wh ...
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What Is Marketing Automation?

WHAT IS MARKETING AUTOMATION? This text is a quick guide to the world of marketing automation. What do we actually mean by marketing automation and what does it include? In Finland marketing automat ...
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Marketing and sales say yes

It's time to start holding hands between sales and marketing. It is time to say "yes". In any relationship, like in a relationship between sales and marketing, it is important to support and understa ...
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Underdogs of marketing

It is very close to our heart, that in Finland we don’t do as good marketing as possible. Only minority of Finnish companies use marketing automation tools and only under 10% of SMes use marketing ...
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For Better Leads

“Where can I find better leads?” Unknown Salesman. Did you know that there are plenty of quality leads just behind the corner? Leads which are looking for the solution you are offering. Leads wh ...
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