Vine Blog: Markkinoinnin automaatio
MARKETING AUTOMATION START PACKAGE 3 MONTHS
Starting marketing automation is now easier than ever with Vine’s 3 month start package.
START PACKAGE INCLUDES EVERYTHING YOU NEED FOR MARKETING AUTOMATION
DEPLOYMENT & SUPPORT
We are here to help and support you the whole time during the deployment process as well as after it.
AUTOMATIONS
Automation rules are the base of marketing automation and they do many routine tasks for you.
CTA FORMS
With CTA forms you can identify anonymous website visitors and get more leads.
EMAIL MARKETING
With Vine you can easily build beautiful and mobile responsive emails.
LEAD GENERATION & TRANSFER TO SALES
We promise you more warm leads that’ll be automatically transferred to sales.
CONTACT DETAILS
The starter pack includes the contact information of 10 000 decision makers from your wanted target group.
ASK FOR A FREE PRESENTATION AND LET’S CHANGE IDEAS TOGETHER
The presentation does not commit you to purchase the service.
After 3 months you can decide for yourself if you want to continue using the service or not.
STILL PUZZLED ABOUT AUTOMATION?
If you’re still struggling to understand what marketing automation is about, read our guide (in Finnish) and learn the basics.
KICK MARKETING AND SALES UP A NOTCH
Lead generation and conversion is the lifeblood of business. Marketing automation efficiently generates warm leads that improve sales results. Marketing automation nurtures and refines warm leads and directs them to be contacted by sales right on time.
Marketing automation makes many marketing tasks more efficient. You can be more specific in your marketing communications and personalize the messages for each receiver as well as send them on the right time. Segmentation and targeted content improve marketing results.
THE BENEFITS OF MARKETING AUTOMATION
Marketing automation improves marketing and sales and ameliorates customer experience:
- Precisely targeted, personalized and automated marketing communications
- Identifying and reaching potential customers
- More quality leads and automatic transition to sales
- More sales fast and with less effort
- Accurate tracking of marketing results and site visitors
MARKETING AUTOMATION START PACKAGE
Starting 390€/month
DEPLOYMENT & SUPPORT
We are here to help and support you the whole time during the deployment process as well as after it.
AUTOMATIONS
Automation rules are the base of marketing automation and they do many routine tasks for you.
CTA FORMS
With CTA forms you can identify anonymous website visitors and get more leads.
EMAIL MARKETING
With Vine you can easily build beautiful and mobile responsive emails.
LEAD GENERATION & TRANSFER TO SALES
We promise you more warm leads that’ll be automatically transferred to sales.
CONTACT DETAILS
The starter pack includes the contact information of 10 000 decision makers from your wanted target group.
INTERESTED IN STARTING MARKETING AUTOMATION?
Starting marketing automation is now easier than ever with Vine’s 3 month starter pack. The starter pack includes everything you need for starting marketing automation. After 3 months you can decide if you want to continue using the service.
Click under and let’s agree on a time for a free presentation and talk about your exact situation. The presentation can be done live or from remote and it doesn’t commit you to purchase anything.
You only have to want to start, we’ll take care of everything else.
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DECISION MAKERS' CONTACTS
As the only marketing automation service Vine automatically offers you decision maker contacts from the Finnish Customer Information: 325 000 companies and 380 000 decision makers. The starter pack includes 10 000 contacts that can be accurately delimited to the email marketing target group.
WANT TO LEARN MORE ABOUT MARKETING AUTOMATION?
We organize every Wednesday at 9-9.30 free webinars on current topics around marketing automation. Sign up!
4 keinoa lisätä myyntiä markkinoinnin automaatiolla
#1 LIIDIEN LÄMMITTÄMINEN AUTOMAATTISESTI
Kun potentiaalinen asiakas osoittaa kiinnostusta yritystäsi kohtaan ja vierailee verkkosivuillasi, on tärkeää pitää keskustelua yllä tämän jälkeenkin. Markkinoinnin automaatio lämmittää ja nurturoi liidejä automaattisesti drip-viestien avulla.
Automaattiset drip-viestit lähtevät käyttäytymisen perusteella personoidusti: Jokaisen kokemus viestinnästä voi olla uniikki. Triggereistä (eli jostain verkkosivulla tehdystä toimesta) käynnistyneet drip-viestit toimivat paremmin kuin geneeriset sähköpostiviestit.
Drip-viestintä tapahtuu automaattisesti ja viestit lämmittävät liidejä ja auttavat konvertoimaan liidejä asiakkaiksi. Drip-viestinnän avulla voidaan tarjoilla juuri oikeanlaista sisältöä juuri oikealle henkilölle ja juuri oikeaan aikaan.
#2 LIIDIPISTEIDEN LASKEMINEN
Tiedätkö, mitä yksittäiset verkkosivuvierailijat oikein puuhaavat sivustollasi? Onko sivustollasi kävijöitä, jotka vierailevat useammalla sivulla, mutta eivät kuitenkaan jätä yhteydenottopyyntöä? Markkinoinnin automaatio auttaa tavoittamaan nämä kävijät liidipisteiden avulla.
Markkinoinnin automaatio seuraa tunnistettuja yksittäisiä kävijöitä (kävijä voi olla tunnistettu sähköpostiviestinnän kautta tai hän on voinut jättää sähköpostiosoitteensa sivustolla). Kävijä kerää sivustolla erilaisia toimia tehdessään liidipisteitä ja tietyn pistemäärän täyttyessä voidaan olettaa, että kävijä on kiinnostunut tarjonnastasi. Silloin liidi siirretään automaattisesti myynnin kontaktoitavaksi.
Jos kävijä vierailee usealla tärkeällä sivulla, hänet siirretään myynnin kontaktoitavaksi liidipisteiden määrään perustuen.
#3 LIIDIEN SIIRTO MYYNNILLE JUURI OIKEAAN AIKAAN
Markkinoinnin automaatio siirtää lämpimät liidit myynnin kontaktoitavaksi juuri oikeaan aikaan. Liidit eivät pääse kylmenemään ennen myynnin yhteydenottoa.
Kuumat liidit, jotka kontaktoidaan muutaman tunnin kuluessa (verrattuna päivien viiveeseen), klousataan asiakkaiksi huomattavasti todennäköisemmin.
#4 KORKEAMPI KONVERSIOASTE
Markkinoinnin automaatioon kuuluu vahvasti CTA-lomakkeet (call-to-action), joiden avulla tunnistat verkkosivuvierailijoita ja konvertoit vierailijoista enemmän liidejä myynnille. CTAt nimensä mukaisesti kehottavat toimimaan.
Lisäksi personoitu drip-viestintä nostaa verkkosivujen konversioastetta. Drip-viestinnän avulla kävijä voi konvertoitua liidiksivielä sen jälkeenkin, kun hän on poistunut sivuilta (kohta #1).
1. FORM
Lomaketta voit siis muokata Form-osiossa: Voit lisätä uusia kenttiä Add- ja Add custom -välilehdiltä.
Valittavanasi on suuri määrä erilaisia vaihtoehtoja lomakkeen kentiksi. Edit-välilehdeltä voit muokata kenttiä.
Voit vaihtaa kenttien nimiä ja muokata niiden ulkoasua. Voit tehdä kentästä pakollisen tai vapaaehtoisen
tai muokata kentän näyttämistä erilaiseksi tuntemattoman ja tunnistetun verkkosivukävijän mukaan.
Add-osio
Add Custom -osio
Edit-osio
2. SETTINGS
Settings-osiossa voit määrittää lomakkeelle erilaisia asetuksia. Anna lomakkeelle ainakin nimi
(muut asetukset ovat käytännössä asetuksia ja riippuvat siitä, mitä haluat lomakkeen tekevän).
- Name: Anna lomakkeelle nimi, jonka avulla tunnistat sen helposti muista lomakkeistasi.
- CSS Id ja CSS Class: Nämä kaksi tekijää vaikuttavat lomakkeen ulkoasuun. Autamme sinua
tässä, jos näitä ei ole määritelty entuudestaan. Voit kysyä tiedot verkkosivujesi ylläpitäjältä.
- Show text: Kirjoita tähän teksti, joka näkyy, kun henkilö on täyttänyt lomakkeen.
- Register person to event: Kun otat lomakkeella vastaan tapahtumailmoittautumisen,
rastita tämä ja valitse tapahtuma, johon ilmoittautumiset kuuluvat.
- Start automation: Suosittelemme monessa tilanteessa lomakkeen käynnistävän automaation.
Rastita silloin tämä ja valitse automaatio, jonka haluat käynnistyvän tämän lomakkeen täytöstä.
3. EMBEDDING
Kopioi Embedding-osiosta koodin pätkä ja lisää se verkkosivuillesi kohtaan, jonne
haluat lisätä lomakkeen. Koodi ei muutu, vaikka muokkaisit lomaketta myöhemmin.
FORMS
You can recognize an unknown website visitors with forms.
With Vine you can create many different kind of forms for many different purposes.
Forms can be for example a newsletter subscribe or an event registeration.
Form can start an automation you've chosen.
FORM EXAMPLES
CTA: CALL TO ACTION
The purpose of forms is to recognize an unknown website visitor and make him or her act the way you want.
This is where you need CTAs (call-to-action) for your website. Use these to boost your sales..
VINE'S FORMS
Vine's forms are made of three sections: Form, Settings ja Embedding.
AUTOMATION RULES
Automation rules are the base for marketing automation. They help you with many different tasks.
Here you can find simple examples of automation rules. Remember that you can create different rules too.
EXAMPLES OF AUTOMATION RULES
HOW AUTOMATION STARTS
Vine's automation can start in two different ways: with a for or some another action.
Forms can be for example event registeration or a newsletter subscribe.
Action which can start an automation can be for example a website visit.
SALES
More better leads More sales faster and with less work
Call lists, customer meetings and sales emails Up to date customer database Statistics and analytics
Marketing automation improves sales and the cooperation between sales and marketing is the key for the success. To start marketing automation is now easier than ever with Vine marketing automation start package (3 months). Request a free presentation and let's talk about your situation.
MORE BETTER LEADS
Marketing automation generates quality leads for sales efficiently. It warms up potential customers with well targeted and personalized messages in the right time of the customer buying process. It helps to identify and reach a customer with purchase intentions. The most important thing in marketing automation is that it brings hot leads straight into the arms of sales professional.
For sales professionals, marketing automation might sound like a major project the marketing department is struggling with. But that is not the truth. Marketing automation is the conductor in an orchestra, where sales and marketing departments play the most beautiful melody together. Efficient lead generation is taking baby steps among SME companies in Finland. In any case, digitalization and automation are necessities in the future. And they help sales professionals vastly.
READ MORE ABOUT THE LEAD ENGINE >>
MORE SALES FASTER AND WITH LESS WORK
Marketing automation helps you to sell more faster and with less work. Warms leads are directed straight to sales on the perfect timing and automatically. Clousing deals is more likely compared to clousing deals with cold leads. If prospect is contacted too late, opportunity to close the deal is already less likely.
With marketing automation warms leads are directed to sales within few hours. Compared to many days, it is 60% more likely to close the deal when a hot lead is contacted in few hours.
UP TO DATE CUSTOMER DATABASE
An up-to-date customer database is the best fuel for sales and marketing. When did your company last update its customer database? Unfortunately, the fact is often that only few companies have time and resources for updating their customer and marketing database regularly.
Vine gathers customers, prospects and stakeholders in one place. You can categorize companies, and define the roles of people and all the information isup-to-date. Vine also has information of all the customers’ reactions. You can also easily add or update information with Suomen Asiakastieto's decision makers' details.
READ MORE ABOUT CUSTOMER DATABASE >>
DO YOU WANT MORE AND BETTER LEADS? INVEST YOUR TIME FOR A FREE MARKETING AUTOMATION PRESENTATION.
PERSONALIZED AND TRACKABLE SALES EMAILS
With marketing automation you can send personalized and trackable email automatically to potential customers. You can send them with your name on them with perfect timing, when the prospect has done certain actions on your website (for exampke visited certais pages, filled in a form or request a newsletter). Make sure that you’ll be the first to offer a helping hand when the time is right. Sales emails warm up colder prospects.
B2B buyers are waiting longer and longer before they want to meet a sales person. They are looking for information online. They want content which is useful for them in the time of their customer buying process. Even 60% of buying decision is made without a sales person and buyers really rely on the content they find from web. Make sure you offer relevant information when it is needed.
SMART CALL LIST FOR YOUR SMARTPHONE
Handle sales calls and your call list easily in your smartphone. Your call list and customers' information are with you wherever you go. After sales calls you can effortlessly report them for example by simply dictating to your smartphone.
You can also raport the comments and result of the meetings with your phone easily wherever you are.
MANAGE CUSTOMER MEETINGS
Plan and master customer meetings with up-to-date customer information, calendar and itinerary. After your meetings you can easily report them while sharing valuable new information about the customer with your colleagues.
DO YOU WANT BETTER LEADS? INVEST YOUR TIME FOR A FREE PRESENTATION WITH OUR EXPERTS.
BETTER TRADE FAIRS WITH LESS WORK
Easily store information on customers you meet and discussions you have with Vine Quick Contact mobile application. Avoid the hopeless remembering sessions of flipping through business cards and notes after the fair. Your customers will appreciate you remembering them and your conversations. Let automation take care of some of your post trade fair routines. Send customers you met at the trade fair automatically for example more information on your new product.
Increase the measurability of your trade fair participation and prove its profitability. You know who were met and which discussions are worth continuing. You can follow how discussions proceed and see how interested customers turn into sales. You can also compare your trade fair success with other events and previous years.
READ MORE ABOUT TRADE FAIRS >>
BETTER CUSTOMER SERVICE
Would you like to know what kind of actions a prospect has done on your website already before you call him? Would you like to understand your customers better? With marketing automation you know what kind of actions different individuals are doing on your site. What kind of things a procpect is interested in and is your customer interested in some other services your company offers? Marketing automation helps you to understand and serve your customers and prospects better.
Streamline your account management by centralizing all customer information into one shared place. Classify your customers and distribute customer responsibilities. Know your customer's contact persons and their responsibilities.
ANALYTICS AND STATISTICS
Set sales and meeting goals for salespeople and follow the fulfillment of the goals in real time. You can also follow sales customer-specifically.
Plan and follow your sales projects and see how they are progressing. Get the big picture of your organization's sales projects with one glance and follow the whole offer base in real time.
DO YOU WANT MORE LEADS? INVEST YOUR TIME FOR A FREE MARKETING AUTOMATION PRESENTATION.
CRM
CRM is the key for customer focused organization. With Vine you take good care of your customer relationship management.
Up to date customer database Decision makers' contacts Better customer service and time management Email, contract and document archieve Data security
DO YOU WANT TO LEARN MORE ABOUT VINE CRM? LET'S MEET.
UP TO DATE CUSTOMER DATABASE
Secure your customer data into one shared place and ensure that the information is available to everyone working with customers. Create new target groups for marketing and automate maintaining contacts with Vine Address service. When did your company last update its customer database? Unfortunately, the fact is often that only few companies have time and resources for updating their customer and marketing database regularly.
Vine gathers customers, prospects and stakeholders in one place. You can categorize companies, and define the roles of people and all the information isup-to-date. Vine also has information of all the customers’ reactions. You can also easily add or update information with Suomen Asiakastieto's decision makers' details.
DECISION-MAKERS' CONTACTS
Address Service is a ready-to-use addition to Vine, with which you get a marketing database with contacts immediately at your disposal. The service gives you access to contact details of 130 000 Finnish companies and 160 000 decision-makers' contacts maintained by Suomen Asiakastieto. The service keeps your customer information up to date and automatically updates changed data.
EASILY BROWSABLE CUSTOMER DATA
Vine's unique way of presenting customer data and create connections between pieces of information ensures that customer information is comprehensive and easily browsable. Information is saved as objects, which are for example persons, companies, events and documents. With a simple drag-and-drop function you can create connections between objects, linking for example persons as employees in companies or linking contract documents in customer companies.
You use the connections to easily move between objects to find all the information you need and get a overall picture of the customer account. Also an easy search search function ensured that all information is quickly found and each piece of information is only stored once.
REQUEST A FREE DEMO FOR VINE CRM.
EASY CONTRACT AND DOCUMENT ARCHIVING
Centralize customer contracts and other documents in one place where everyone can make use of them. Connect documents to companies and people involved to ensure easy access.
You always get the latest version of documents, but also the older versions when needed. In addition to uploading documents, you also get the documents attached to emails saved to Vine as part of customer information.
EFFICIENT TIME MANAGEMENT
Facilitate common time management by bringing calendars into shared use. You can see when your co-workers are available and can directly book meetings in others' calendars.
You also use the calendar for accumulating customer information and history. For example when booking sales meetings you can link the company and the participants in the calendar entry. The event will be visible in the information of the linked persons and company and will remain as valuable customer history.
REPLICATION TOOLS
Vine Mobile Replication can help a Vine user who is often on the move to keep in touch with the latest information in the Vine CRM system. Using any modern Android phone or tablet, the user can synchronize contacts and appointments stored in the phone with those in the Vine database.
You can directly synchronize your desktop Microsoft Outlook and Vine data using Vine Outlook Replication. It works by copying your Outlook meetings, appointments and contacts to the Vine server and, correspondingly, adding Vine events and persons to your Outlook.
READ MORE ABOUT REPLICATION >>
BETTER CUSTOMER SERVICE
In customer focused organization, customer history plays a vital role. With Vine CRM you can easily check who has contacted the customer, what has been dealed with and what has been promised. Vine collect all that important customer history automatically and all the information is availale to persons who need it. Customer relationship management is easy with Vine CRM.
DO YOU WANT TO HEAR MORE ABOUT VINE CRM?
INVEST YOUR TIME FOR A FREE DEMO.
EMAIL ARCHIEVING
Most of the customer work and promises given to customers are done through email. Sharing these important information with others often means writing separate notes or reports. However, it doesn't have to be that way. With Vine you can save important information straight from the emails.
You can send the emails to Vine where they are automatically saved as part of customer history. The messages are automatically connected to people and companies by the email addresses. The emails and the important points in them are at everyone's reach without any extra reporting.
TECHNICAL INFORMATION
Vine servers are located in Finland in local data centers, where the security, access control, fire safety and power supply is taken care of in the most professional way. The user has lots of reporting possibilities. Vines own search tools can process data in a table format and it can be exported to Excel for further processing.
Vine is available in Finnish, Swedish, English, Russian, German, Russian and Norwegian languages.
DATA SECURITY
As a Finnish company we adhere to Finnish and European laws. Our servers are located both in Finland and in Russia. Using Vine in Finland or other European countries, the information stored into Vine is stored and will always remain in Finland and thus within the EU region.
Back-up copies from all the customer data are taken once a day and the system's condition and up-to-dateness is ensured once a month by a scheduled maintenance break.
READ MORE ABOUT DATA SECURITY >>
REQUEST A FREE DEMO OF VINE CRM.
Ominaisuudet
Vine kokoaa markkinoinnin ja myynnin työkalut yhteen paikkaan. Saat tarvitttavat toiminallisuudet joka ostopolun vaiheeseen - houkuttleusta asiakassuhteen ylläpitoon. .
VINEN MARKKINOINNN AUTOMAATION RAKENNUSPALIKAT:
KÄVIJÄSEURANTA
LIIDIPISTEYTYS
ANALYTIIKKA
SÄHKÖPOSTI-
MARKKINOINTI
LASKEUTUMISSIVUT
LOMAKKKET &
TOIMINTAKEHOTTEET
AUTOMAATIOT
KONTAKTITIEDOT &
MARKKINOINTIREKISTERI
KYSELYT
TAPAHTUMAHALLINTA
TUKI
BETTER RESULTS WITH MARKETING AUTOMATION
Boost marketing and sales and serve your customer better.
MARKETING
Do you want to boost marketing and sales and serve your customers better? Solution for "YES" answers is marketing automation. To begin is now easier than ever with marketing automation start package. You'll get more website visitors and convert visitors into leads and customers. With Vine's marketing solution you'll boost and take care of many marketing tasks and routines. Great benefits are for example:
- Well targeted, personalized and automated marketing communications
- Up to date marketing database with decision-makers' details
- More quality leads and more sales with less work
- Efficient event management
- Statistics and analytics
To start marketing automation is now easier than ever with Vine's 3 months marketing automation start package. Request a free demo and let's talk about your situation.
SALES
Do you want more and better leads? Do you want to do more sales with less work? Marketing automation is not only a tool for marketing. It also has multiple benefits for sales. The best results are achieved with the cooperation between marketing and sales. You'll get more quality leads automatically and you'll close deals faster and with less work. Benefits for sales are for example:
- More quality leads
- More sales faster and with less work
- Personalized, trackable and automatic sales emails
- Up to date customer database, sales lists and meeting management
- Statistics and analytics
To start marketing automation is now easier than ever with Vine's 3 months marketing automation start package. Book a free demo to boost your sales!
CRM
CRM is the key for customer based organization. It's the glue which holds everything together. Vine CRM is easy to use and you'll take great care of customer relationship management. All important information is up to date and available for all the needed persons. Benefits are for example:
- Up do date customer database
- Decision-makers' contacts
- Better customer service and time management
- Email, contract and document archieve
- Data security
Do you want to hear more about Vine's CRM solution? Request a free demo and let's talk about your situation.
