A trend or a fad? How do you know which one is it? If you start planning marketing strategy based on fads, you're in trouble. We have seen QR codes, Pokémon Go and Periscope come and go. Fads like Fidget Spinner, come popular very quickly but they disappear as fast as they arised.
But of course you can also create value with fads. For exampke Norwegian used Brangelina's divorce for promoting cheap flights to LA with slogan "Brad is single" and Ice Bucket Challenge was hude deal globally. But if you start thinking fads like they were trende, you'll lose your investments for that. Energy, time and money is wasted if you make decisions based on fads.
Trends instead are worth the investments since they grow in time. They don't reach that big audience in such a sort time than fads but their popularity grows in time. They come from customer needs and actually consumer behavior leads the way for trends. For exampke we can say that social media is now a trend and selfies are a fad.
5 digital marketing trends in 2018
Fads come and go but trends grow and stay. Pay attention for at least these 5 trends in digital marketing 2018:
#2 HUMANIZING BRANDS
#3 CUSTOMER-CENTRIC CONTENT
#4 FROM NEWSLETTERS TO CUSTOMER MAGAZINES
#5 AR & IR
We think these 5 are the most important trends for SMes in digital marketing 2018. Read the blogtext from here or send whole report to your email (in Finnish):
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