Metrics list

The Metrics page shows the email campaign statistics in the table form.

Each metric has the following columns:

Unique count. Groups metrics for same users, that is, if someone did something several times it will be counted only once. You can click the count to open the detailed list In lists objects are represented by small icons and object names. Icons help you to recognize object types. Press a keyboard character (a letter or a digit) to jump to the list item that starts from this character. The first matching item will be chosen, counting from the top of the list. of the metric which will show counts of each metrics for each person from the Vine database.
% of targeted. Shows each metrics as percentage of the number of sent emails.

The meaning of each statistics metric is explained in the following table:

Statistic’s type	Description
Target Group	All persons/companies selected as targets of the email
Sent Emails	The number of persons/companies which Mail Wizard tried to send the email to
Out of office reply	The number of emails which were sent back from the target email addresses and which Vine Email Reader recognized as out-of-office replies.
Undelivered (bounced)	The number of emails which Vine Email Reader recognized as “bounced” back. Usually this means that the email address is no longer valid. Emails will no longer be sent to this address
Undelivered (spam)	Emails which are considered as spam by the receiving server. Emails will not be sent to this address in the future.
Undelivered (Others)	Undelivered emails could happen when, for example, the recipient's Inbox is full. Emails will be sent to this recipient in the future.
Filter: No marketing	The number of persons/companies who did not have an email address
Filter: invalid email/phone	The number of persons/companies who had invalid email addresses
Errors: Not Sent	The number of errors which happened when Mail Wizard tried to send the email
Opened email	The number of people who opened the email in their email clients. This count could be not 100% accurate because of email client security settings which could prevent downloading images from Vine Customer Web.
Redirected to links	The number of people who opened any other link in the email not directly related to the Customer Web functionality.
Opened a document	The number of people who opened a document link in the email
Unsubscribed	The number of people who used a link in the email, got to the Subscription page on the Customer Web and saved changes.
Registered to an event	The number of people who used a link in the email, got to the Event page on the Customer Web and registered for the event.
Registration / not this time	The number of people who used a link in the email, got to the Event page on the Customer Web and unregistered for the event.
Updated Information	The number of people who used a link in the email, got to the Editing Person page on the Customer Web, and saved changes.
Confirmed that information is correct	The number of people who used a link in the email, got to the Person page on the Customer Web, and confirmed the data.
Opened questionnaire	The number of people who opened a Questionnaire link in the email.

Please note that when an email’s recipients come to the Customer Web using email links then all their actions in the Customer Web are linked to that email until they leave (log out from) the Customer Web. For example, to update their data, the user can directly click the “Update your information” link in an email or can click some other Customer Web link and then move to the Update page. In both cases, when the user clicks Save on that page the Updated Information metric counter will be increased by one.