VINE BLOG
For the love of marketing, sales and CRM.
15-03-2019 Taru Pöllänen
Marketing automation: easy to start
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14-03-2019 Taru Pöllänen
6 content marketing trends for 2019
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20-02-2019 Taru Pöllänen
4 sales performance metrics to follow
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11-02-2019 Taru Pöllänen
How to build a high-converting landing page?
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14-01-2019 Taru Pöllänen
2 easy ways to generate more leads
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02-01-2019 Taru Pöllänen
How to get started with email marketing
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10-12-2018 Taru Pöllänen
4 reasons why marketing automation should interest…
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21-11-2018 Taru Pöllänen
How does marketing automation improve customer exp…
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06-11-2018 Elisa Kalliola
Content marketing equals content
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06-11-2018 Taru Pöllänen
Hunting for leads
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5 ways to measure content marketing
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Customer acquisition with mautomation
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Over 900 quality leads in 3 months
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Lets go to the customer centric time
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4 myths about marketing automation
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Did you miss out Marketing week? Here are our tips
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Why identifying website visitors with IP-address is not enough?
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Easy birth
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Do you know your buyer?
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B2B Sales Trends 2019
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Take care of these 3 things on your website
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Is your marketing budget wasted?
John Wanamaker, known as a “Pioneer Of Marketing” once said that, “Half the money I spend on advertising is wasted; the trouble is I don't know…
Boost B2B sales with technology
The sales technology solutions and their fast development can frighten even the bravest of us sales people. I feel like us sellers blasting through in the…
Case Helsinki Sales Academy
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Marketing trends 2019
Soon you’ll be buying a new calendar for the year 2019. Okay let’s enjoy the summer first but here are 6 marketing trends that you should…
Cornerstones of collaboration between sales and marketing
The collaboration between sales and marketing is a subject that doesn’t seem to get old. Regardless that no one hasn’t missed this subject during past years…
Case Nesenta
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Marketing automation terminology
In the world of marketing automation you can hear many different terms originally coming from English language. Triggers, drips and CTA’s make the marketing automation talk…
Top 10 challenges in sales today
Customers buying process has changed along digitalisation, that is clear. This has forced the selling process to change too. In this blog text we cover the…
AI in B2B marketing
AI (Artificial Intelligence) will change marketing – this is something that us marketeers have heard plenty of times. In B2B marketing of small and middle-sized company…
Cold calling vs. calling for warm leads
Even though Cold Calling has become more difficult day by day, many companies still do it systematically to improve their acquisition of new customers. To sell…
Case Matkahuolto
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Marketing is hard work
As a marketeer for small and middle sized company I felt reliefed and relighten after hearing the interview of Alf Rehn in marketing summit 2018. The…
8 email marketing tips
Email marketing has a questionable reputation as a result of the messages you receive in your mailbox without wanting to. But you also receive interesting content…
Insights about marketing automation
I just stepped in to the remarkable world of marketing automation. If being totally honest I haven’t quite stepped in from the door but I’m standing…
Hello, can anybody hear me?
The founder of Markkinointihupin Eero Peurala writes a series of blogposts about starting up with Vine’s marketing automation. Now the signatures in Vines contract papers were on…
Marketing and sales say yes
It's time to start holding hands between sales and marketing. It is time to say "yes". In any relationship, like in a relationship between sales and…
GDPR Q&A
This blogpost was created based on the mostly asked questions on our GDPR webinars. Read more about GDPR from our previous blogposts: GDPR from the view…
Does business blogging still get results?
The amount of content online has grown with huge speed during last few years. The guestion is: Does business blogging acctually get results anymore in B2B…
Case Cardplus
”Vine is a great tool to boost up marketing, especially to companies who want to be hands in working with the automation.” - Heidi Ramstedt-Otava, marketing…
Why to use marketing automation? Top 5 reasons
You have quite possibly ran into the subject marketing automation, in different sources. It has made it’s way on to many ”2018 marketing trends”- lists. There…
GDPR mythbusters
This blogtext is sequel to our previous GDPR post: GDPR for B2B marketer. Google finds over 8 million results with the word ”GDPR” at the moment…
Marketing trends 2018
Does it feel like the year 2017 happened in a blink of an eye. Yes, we do too. We gatherd together some trends that will definitely…
Great results in only 3 months
Many companys who are thinking of getting started with marketing automation, are wondering what kind of results you can actually achieve with it. Here is an…
Marketing 100 years ago
This year is a big celebration year for Finland, because independent Finland turns 100 years. A lot of improvement and good things has happened in one…
GDPR for B2B marketer
GDPR EU’s new general data protection regulation awakens a lot of discussion, confusion and misunderstandings. No wonder, because there is many fake news about this subject…
Recipe of a quality lead
Where to get quality leads? Where do they come from? And how to know that it really is a quality lead? Especially on B2B markets, the most…
Content marketing facts
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Automatic or manual?
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Tips for more targeted marketing
The amount of content has raised up to clouds because of digitalisation. There is a lot of different marketing communication coming from different channels all the…
Case Circulos
The text of our customer, case, Circulos, is only available in Finnish. See the text from here.
Automated event management
Digitalisation has made me miss genuine encounters with people. Looking from the view of Marketeer, events offer a unique opportunity for the encounters. Instead of spending…
Did you miss out Marketing week? 5 tips
Text of tips in Marketing week is only available in Finnish. See the text from here.
5 digital marketing trends 2018
Does the year 2018 still seem to be so far away? We both anyway know that we'll find ourselves sending Christmas cards and making New Year's…
Trend or fad?
A trend or a fad? How do you know which one is it? If you start planning marketing strategy based on fads, you're in trouble. We…
Thoughts about digitalization from a millenial
I’m definitely a diginative. I haven’t lived a day in a world without computers or mobile phones, and I find it very difficult to imagine a…
Keep an eye on these 3 things when reforming your website
When enterprises are reforming their website, it is very common to pay attention to website’s visual appearance aesthetics. These are of course important elements but they…
Recipe of quality leads
The most important goal of marketing is to generate leads for sales. The most ipostant goal of sales is to close deals with leads. Sounds easy? Still these…
Marketing automation without mysticism
Terms like triggers, CTAs or drip fly through the air when we talk about marketing automation. This weird terms make marketing automation sound like more rocket…
Prepare B2B marketing and sales for digitalization
Vine had an honor to be a partner in Sales Morning 2017 event at Finlandia Hall in 14th March 2017. There was over 200 guests and…
What Is Marketing Automation?
WHAT IS MARKETING AUTOMATION? This text is a quick guide to the world of marketing automation. What do we actually mean by marketing automation and what does…
Vine replaced the old more rigid system
”Vine works so much better for us than our old system” Flowrox is known to be the reliable industrial solutions provider for demanding process conditions. The 40…
Marketing Trends 2017
Marketing trends 2017 We picked the most important topics of marketing trends for the year 2017. We believe these six issues are something you should at least…
Underdogs of marketing
It is very close to our heart, that in Finland we don’t do as good marketing as possible. Only minority of Finnish companies use marketing automation…
Case: TPS
”If you want to be a winner, you need to use the best tools and systems. This is the reason for us to use Vine. That’s…
For Better Leads
“Where can I find better leads?” Unknown Salesman. Did you know that there are plenty of quality leads just behind the corner? Leads which are looking for…
How to start a newsletter? – Four steps to get you started
Email is still one of the best ways to reach business decision-makers. Perhaps simply because email is the most common tool in business and for many…
Offer content to life
Marketing automation saves time by eliminating unnecessary manual work, and also makes cooperation of marketing and sales more efficient. Taking one step at a time brings…
The time for automation is now! How to start marketing automation
A marketing and sales professional on the cutting edge knows that marketing automation (MA) helps identify and reach a customer with purchase intentions. In the first…
New in Vine: Vine Address Service
We’ve started a partnership with Suomen Asiakastieto and we bring Asiakastieto’s quality company and decision-maker data straight to our customers’ use. We are the only serviceprovider…
Hit the right target – What condition is your B2B customer and marketing database in?
An up-to-date customer and marketing database is the best fuel for sales and marketing. When did your company last update its customer and marketing database? Do…
Keep it simple - Vineyard is now Vine
Vineyard is now Vine and Vineyard International Ltd now Vine Ltd. We decided to rename our service and company as we and our customers know it. Both…
Safe Harbor: What to do?
Not sure what the collapse of Safe Harbor means? Read our previous blogpost. What should I be worried about? Complying with laws and the trust of your customers…
Back to the future: thoughts on your customers
We found our old print ad from circa 2000. “Thoughts on your customers, current and prospective” –notebook demonstrates research on customer relationship management from fifteen years…
CASE: When ERP is not enough - Nordic Waterproofing Oy
Nordic Waterproofing Oy relinquished Vine CRM in connection with ownership change in 2011. They, however, faced the fact that ERP is inadequate when it comes to…
