For the love of marketing, sales and CRM.


14-07-2017 Elisa Kalliola

5 digital marketing trends 2018

Does the year 2018 still seem to be so far away? We both anyway know that we'll find ourselves sending Christmas cards and making New Year's promising sooner than we coul...

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05-07-2017 Elisa Kalliola

Trend or fad?

A trend or a fad? How do you know which one is it? If you start planning marketing strategy based on fads, you're in trouble. We have seen QR codes, Pokémon Go and Perisc...

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15-06-2017 Selina Sarantila

Thoughts about digitalization from a millenial

I’m definitely a diginative. I haven’t lived a day in a world without computers or mobile phones, and I find it very difficult to imagine a time without them. I spend a b...

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09-06-2017 Elisa Kalliola

Keep an eye on these 3 things when reforming your …

When enterprises are reforming their website, it is very common to pay attention to website’s visual appearance aesthetics. These are of course important elements but the...

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15-05-2017 Elisa Kalliola

Recipe of quality leads

The most important goal of marketing is to generate leads for sales. The most ipostant goal of sales is to close deals with leads. Sounds easy? Still these both are som...

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18-04-2017 Elisa Kalliola

Marketing automation without mysticism

Terms like triggers, CTAs or drip fly through the air when we talk about marketing automation. This weird terms make marketing automation sound like more rocket science t...

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