VINE BLOG
For the love of marketing, sales and CRM.
14-07-2017 Elisa Kalliola
5 digital marketing trends 2018
Does the year 2018 still seem to be so far away? We both anyway know that we'll find ourselves sending Christmas cards and making New Year's promising sooner than we coul...
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05-07-2017 Elisa Kalliola
Trend or fad?
A trend or a fad? How do you know which one is it? If you start planning marketing strategy based on fads, you're in trouble. We have seen QR codes, Pokémon Go and Perisc...
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15-06-2017 Selina Sarantila
Thoughts about digitalization from a millenial
I’m definitely a diginative. I haven’t lived a day in a world without computers or mobile phones, and I find it very difficult to imagine a time without them. I spend a b...
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09-06-2017 Elisa Kalliola
Keep an eye on these 3 things when reforming your …
When enterprises are reforming their website, it is very common to pay attention to website’s visual appearance aesthetics. These are of course important elements but the...
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15-05-2017 Elisa Kalliola
Recipe of quality leads
The most important goal of marketing is to generate leads for sales. The most ipostant goal of sales is to close deals with leads. Sounds easy? Still these both are som...
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18-04-2017 Elisa Kalliola
Marketing automation without mysticism
Terms like triggers, CTAs or drip fly through the air when we talk about marketing automation. This weird terms make marketing automation sound like more rocket science t...
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Prepare B2B marketing and sales for digitalization
Vine had an honor to be a partner in Sales Morning 2017 event at Finlandia Hall in 14th March 2017. There was over 200 guests and…
What Is Marketing Automation?
WHAT IS MARKETING AUTOMATION? This text is a quick guide to the world of marketing automation. What do we actually mean by marketing automation and what does…
Vine replaced the old more rigid system
”Vine works so much better for us than our old system” Flowrox is known to be the reliable industrial solutions provider for demanding process conditions. The 40…
Marketing Trends 2017
Marketing trends 2017 We picked the most important topics of marketing trends for the year 2017. We believe these six issues are something you should at least…
Marketing and sales say yes
It's time to start holding hands between sales and marketing. It is time to say "yes". In any relationship, like in a relationship between sales and…
Underdogs of marketing
It is very close to our heart, that in Finland we don’t do as good marketing as possible. Only minority of Finnish companies use marketing automation…
Case: TPS
”If you want to be a winner, you need to use the best tools and systems. This is the reason for us to use Vine. That’s…
For Better Leads
“Where can I find better leads?” Unknown Salesman. Did you know that there are plenty of quality leads just behind the corner? Leads which are looking for…
How to start a newsletter? – Four steps to get you started
Email is still one of the best ways to reach business decision-makers. Perhaps simply because email is the most common tool in business and for many…
Offer content to life
Marketing automation saves time by eliminating unnecessary manual work, and also makes cooperation of marketing and sales more efficient. Taking one step at a time brings…
The time for automation is now! How to start marketing automation
A marketing and sales professional on the cutting edge knows that marketing automation (MA) helps identify and reach a customer with purchase intentions. In the first…
New in Vine: Vine Address Service
We’ve started a partnership with Suomen Asiakastieto and we bring Asiakastieto’s quality company and decision-maker data straight to our customers’ use. We are the only serviceprovider…
Hit the right target – What condition is your B2B customer and marketing database in?
An up-to-date customer and marketing database is the best fuel for sales and marketing. When did your company last update its customer and marketing database? Do…
Keep it simple - Vineyard is now Vine
Vineyard is now Vine and Vineyard International Ltd now Vine Ltd. We decided to rename our service and company as we and our customers know it. Both…
New Year, new resolutions
The road to a new year is paved with empty resolutions, goes a worn-out phrase. You know: a new life that brings with it more exercise…
Safe Harbor: What to do?
Not sure what the collapse of Safe Harbor means? Read our previous blogpost. What should I be worried about? Complying with laws and the trust of your customers…
Safe Harbor collapsed - What does it mean?
The Court of Justice of the European Union issued a decision on the 6th of October, which has shaken up cloud computing services in general and…
Back to the future: thoughts on your customers
We found our old print ad from circa 2000. “Thoughts on your customers, current and prospective” –notebook demonstrates research on customer relationship management from fifteen years…
From fantasies to facts - Glory to the customer
”Customers are our greatest asset”, says a worn-out phrase. These assets are roughly in two categories: those, who are already customers, and those, who we wish were…
Dot the i in lead scoring
A day contains exactly 1440 minutes and at least a few hundred of those need to be used for resting. The rest of the minutes are…
Five steps to a stronger future
For most of us, the freezing summer holidays are behind us and everyday work has taken over our lives. Many working in sales and with customers…
Right now is the best time for a CRM-project
One of the biggest self-betrayals of customer work development is related to the statement: "right now is not a good time for us to start a…
When ERP is not enough
Enterprise Resource Planning systems, or “ERPs”, dominate everyday activities in a variety of productive organizations: orders, contracts, production plans and other necessary material is produced in…
CASE: When ERP is not enough - Nordic Waterproofing Oy
Nordic Waterproofing Oy relinquished Vine CRM in connection with ownership change in 2011. They, however, faced the fact that ERP is inadequate when it comes to…
